Cereal Advert

      Cereal Advert:

For practice for our assessed tasks we had to create a TV advert for a cereal brand aimed at a health conscious consumer. We had to use a range of camera shots, angles and movements and sound mixing including dialogue or voice over. Clear understanding of audience demonstrated with a logo.

To plan I created a script with descriptions of shots ( with the mise-en-scene and shot types and movements) and the intended effects, alongside the dialogue and the types of transitions and edits I intended to implement.
As well as this I created a logo with the intertexuality of superheroes, I chose this for humour as well as the connotations that superheroes are healthy, this can be seen in other advertising such as the Mr Muscle cleaning adverts. I created this logo through canvas then used this to create a cereal package with a bar-code and nutrients information box. I also brought in a superhero t-shirt to create a match cut between the t-shirt and the cereal box, alongside any necessary props.